Suggestions for Social Media in Business Report
Your business report should be about eight to ten pages long. Use Times Roman 12 font, 1.5 spacing, and number the pages of your report – but not the cover page. The below guidelines are only suggestions and should not prevent you from taking a creative approach in your report. However, you should prepare a report that you’d be proud to give to a future manager or potential employer.
Topic (Title): Social Media Strategy in Selling (Marketing) to Today’s and Tomorrow’s Customers
Author: Your first and last names
Executive Summary: Abstract (brief summary) of your report in 150 words or less
Approach: What approach are you going to take in discussing your topic? For example, focus on the use of social media strategy for a particular company or industry.
Who is the target market for your social media strategy? (demographics, psychographics) Consider providing a clearly legible Table, Figure, or Graph then briefly discuss it. Give the precise source underneath the Table, Figure, or Graph.
How Can Social Media Be Used in the Selling Process? Explain how the company or industry should use social media in its strategy; include “real world” examples of social media being used effectively or ineffectively by companies.
Advantages and/or Disadvantages in Using Social Media: Table, Figure, or Graph could be used here to summarize this information. Make sure the table, figure, or graph is legible to readers.
What should your company do now to start implementing a social media strategy? Recommend specific steps for the company or industry to take now or in the future to profitably market to its target customers.
Conclusion or summary statement: Summarize your report’s major findings to help managerial decision making.
Format for citing references: See how references are presented in our sales management textbook or the journal articles you’ve read. Proper formats are shown in the fictitious examples below:
Article Example: Johnson, Peter E. and Debra Simpson (2015), “Customer Loyalty in Multinational Markets: A PLS Path Modeling Approach,” Journal of Awesome Marketing, Vol. 4, No. 2, pp. 123-143.
Webpage Example: Largent, Samuel (April 13, 2015), “Twelve Tips for Building Customer Loyalty,” http://www.entrepreneur.com/article/219475