B7840 Strategy Formulation, Implementation, and Evaluation Week 7.1

Assignment 2: LASA—Global Strategy Analysis Final Report
In order to design the strategy to be used for the  international/global operations, a company needs to have clear mission  and vision, as well as to define its market positioning. Assessment of  the external environment allows one to identify strategic thrusts,  financial targets, sources of competitive advantage, etc.
An internal environment analysis will identify if necessary resources  and capabilities of the company are in alignment with the opportunities  and threats identified from the external environment assessment.  Together, these analyses will provide a complete picture of what  strategies should be considered for a successful operation in the  international markets of choice.
Directions:
 
 For this assignment, you are to create a comprehensive report on your  global strategy analysis that you began in the weekly assignment of Module 2 and  add in a section that discusses possible strategic alternatives to be  implemented for your company’s international operations. Scholarly  sources should be consulted and included in the justification of your  strategic choices.
Use the reports produced during the course to support your strategy.
In a 12–15-page report:

Propose a strategy for internationalization/globalization of operations  
You should include but not be restricted to:

 

Mission, vision
Goals
Strategic thrusts – Diversifying, acquiring, and/or restructuring
Choice(s) of multinational strategies
Corporate social responsibility model
Governance mechanisms
Sources of competitive advantage
Building organizational capabilities
Financing operations
Use of technology

Based on all information collected in your global strategy analysis,  prepare an executive summary, with a brief although comprehensive  overview of your chosen company and the international/global strategy  development process, highlighting the main points developed by you along  the assignments and LASAs.

For this assignment, make sure you prepare a report that is 12–15  pages in length and use a minimum of seven different scholarly sources  to reinforce your conclusions. Write in a clear, concise, and organized  manner; demonstrate ethical scholarship in accurate representation and  attribution of sources; display accurate spelling, grammar, and  punctuation. Use the APA format.
Apply APA standards to citation of sources. 

     Grading Criteria Proficient  Maximum Points     
Communicates the ability to propose a strategy for  internationalization/globalization of operations that includes strategic  thrusts, choices of multinational strategies and corporate social  responsibility model.
PO: 1, 2, 3, 4
ILO: 1, 2, 3, 4, 5, 6

Response demonstrates a working command of the disciplinary content knowledge.
Response examines the specific issue within the context of the topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable  areas within the discipline and their relevance to real world contexts.
Response is adequately supported by current and relevant literature.
100     
Communicates the ability to propose a strategy for  internationalization/globalization of operations that includes  governance mechanisms and sources of competitive advantage.
PO: 1, 2, 3, 4
ILO: 1, 2, 3, 4, 5, 6

Response demonstrates a working command of the disciplinary content knowledge.
Response examines the specific issue within the context of the topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable  areas within the discipline and their relevance to real world contexts.
Response is adequately supported by current and relevant literature.
80     
Communicates the ability to prepare an executive summary, with a  brief although comprehensive overview of one’s chosen company and the  international/global strategy development process, highlighting the main  points developed throughout the assignments in the course.
 
PO: 1, 2, 3, 4, 5
ILO: 1, 2, 3, 4, 5, 6

Response demonstrates a working command of the disciplinary content knowledge.
Response examines the specific issue within the context of the topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable  areas within the discipline and their relevance to real world contexts.
Response is adequately supported by current and relevant literature.
60     
Write in a clear, concise, and organized manner; demonstrate ethical  scholarship in accurate representation and attribution of sources;  display accurate spelling, grammar, and punctuation.
 
PO: 3
ILO: 2, 4, 6

Wrote in a clear, concise, and organized manner; demonstrated ethical  scholarship in accurate representation and attribution of sources;  displayed accurate spelling, grammar, and punctuation.
60    Total:   300

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