Basic Elements of Marketing

Research a local health care organization of your choice, and complete the following tasks:

  3-5 pages excluding cover, abstract, and reference pages

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  • Perform a strengths, weaknesses, opportunities, and threats (SWOT) analysis, listing at least 2 points in each area.
    • Information can be gathered from the Web site or articles about similar organizations from the readings. For example, extended hours of operation could be a strength (internal).
  • Choose 1 strength or opportunity, and create a marketing strategy that would promote a competitive advantage for this organization within the community being targeted.
  • Determine whether your approach will be market penetration, development, diversification, consolidation, or strategic alliances.
  • Are you the market leader, a challenger, a follower, or are you creating a market niche?

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.

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