Bose Marketing Structure

A History of Bose Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then professor of electrical engineering at the Massachusetts Institute of Technology. As an MIT grad student in the 1950s, Dr. Bose decided to purchase a new stereo system. He was disappointed to find that speakers with impressive technical specifications failed to reproduce the realism of a live performance. The quest for better sound was on. Extensive research in the fields of speaker design and psychoacoustics—the human perception of sound—led to the groundbreaking 901® Direct/Reflecting® speaker system in 1968.
Its unprecedented approach to sound reproduction came much closer to the essence and emotional impact of live music, and won immediate acclaim. The list of major Bose innovations continues to grow. Fourteen years of research led to the development of acoustic waveguide speaker technology, found in our award-winning Wave® radio, Wave® music system and Acoustic Wave® music systems. Acoustimass® speaker technology reshaped conventional thinking about the relationship between speaker size and sound, enabling palm-sized speakers to produce audio quality previously thought impossible from speakers so small.
Auditioner® audio demonstrator technology removed the guesswork from sound system design for arenas and other large venues. It allows builders, architects and facility managers to hear precisely what a Bose® system will sound like in their building, before any equipment is installed, even if the building only exists as a blueprint. Bose Lifestyle® systems provided a welcome alternative to conventional component-based systems by offering fully integrated home entertainment solutions. Lifestyle® systems deliver award-winning performance and elegance from elements specifically engineered to work together.

The systems approach has paved the way for numerous Bose solutions, audio and beyond. Integrated systems account for the acclaimed performance of Bose automotive sound systems and Acoustic Noise Cancelling® headsets. The revolutionary Bose suspension system and ElectroForce® linear motion system rely on proprietary Bose software and hardware working together in harmony. All feature technologies available only from Bose. Today, you can find Bose wherever quality sound is important. From the Olympic games to the Sistine Chapel. From NASA space shuttles to the Japan National Theatre.
In the home and on the road, from large outdoor arenas to intimate neighborhood stores, restaurants and clubs, you can hear the realism of the most respected name in sound—Bose. | Organisational Structure of Bose Corporation – February 2nd, 2011 Bose Corporation (pronounced /? bo? z/) is a privately held organization, based in Framingham, Massachusetts, that specializes in audio equipment. [2] Founded in 1964 by Amar G. Bose, the company operates 5 plants, 151 retail stores (as of October 20, 2006) and an automotive subsidiary at Stow, Massachusetts. With respect to sales in the U. S. or home audio retail and portable audio retail sales, Bose was ranked third for the period of November 2008 to April 2009. [3] Bose is known for the 901 speaker series. CEO Amar Bose CFO Daniel Grady * Forming – during this stage of group development, the members get acquainted with each other. During this stage, the group establishes ground rules. * Storming – this stage is characterized by a high degree of conflict within the group. I consider the storming stage as the most crucial stage. In this stage, the group members and the leader have to resolve the issues that may affect the group in the future.
If the group is unable to resolve the issues, it may be disbanded. If the issues are resolved the group will become cohesive. * Norming – during this stage, the group becomes more cohesive and identification as a member becomes greater. During this stage, the group members start to develop relationships. * Performing – during this stage, questions about group relationships and leadership have been resolved and the group is ready to work. Each member devotes his/herself to getting the job done. * Adjourning – during this stage, the group will cease to exist. This is because it has met its goals and is no longer needed.
Another interesting topic is group structure. Group structure refers to the characteristics of the stable social organization of the group, the way the group is ‘put together’. I learned that the way the group is structured affects its performance and ability to function. Through class discussions, I learned about the factors that affect group performance. * Size – the size of the group affects its ability to function. I learned that is best to maintain a small group with 10 members. In a small group, everyone feels needed and everyone is given responsibility. Nature of the task – the nature of the task affects the group’s ability to function. The task should contain the right amount of challenge that will excite and push members to perform better. * Resources and support – adequate resources also affect group performance. * External recognition – rewards and recognitions are linked motivation.
The members must feel that their work and efforts are valued. * Group composition – it is important to maintain a small group with diverse talents and skills. * N. B: Bose products are found in homes, theaters and large sports arenas. The U. S. ilitary and NASA have contracts with the company Bose Mission Statement The challenge of accurate music reproduction The ability to differentiate live music from all others is what makes its reproduction so challenging. The singular mission at the heart of Bose® is to reproduce music as true to the original performance as possible. And that involves research, technology and a strong commitment to excellence. Bose Company Objectives Bose maintains an exceptionally strong commitment to research, for it is within the discipline of research that yesterday’s fiction becomes tomorrow’s reality.
We strive to identify things which, when made better, improve people’s lives. But it’s more than just research. We aim for excellence in everything we do. From the way we run our business to our customer service. From the products to the owner’s manuals you’ll use to set them up. In everything we do, we truly believe that “good enough” is merely a starting point. We’ve taken our commitment and our passion for innovation and applied them to developing unique sound solutions to meet virtually any audio challenge in any application, even the space program.
While many of our products are designed for entertainment and home audio solutions, you’ll find Bose sound is prevalent in both the aviation and automotive industries, too. We’ve also designed professional sound systems for many applications, including stadiums and auditoriums, houses of worship, retail businesses, department stores and restaurants. Our commitment has served us well. Today, Bose has operations in the United States, Europe, Canada, Australia, Asia, the Caribbean, Central America and South America. The Bose® Commitment to Customer Satisfaction
At Bose, an overriding goal is to create value for our customers by offering products and services that meet their needs. Our experienced sales and applications specialists strive to understand your specific testing needs, and then provide a solution for you. We put customers at the center of a dedicated focus on quality and service, and we measure success by the satisfaction of our customers. We are dedicated to bringing you products of superior quality and performance, and exceptional service so you can achieve your goals.

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