Refer to the outline of a business plan beginning on page 399 of the course text. Not all businesses will include all these components in this order, but use the outline as a guide. Specifically, your plan will not require the development, milestones, and exit plan sections of the business plan.
Section 1: Business Plan – Final (MS Word or equivalent)
Construct a 10–20-page business plan. Note: Twenty pages are sufficient for most businesses.
Write a 1–3-page executive summary for your business plan, in which you justify the following:
A clear and concise business concept
A thoroughly planned business concept
A capable management structure
A clear-cut market need
Significant competitive advantages for your business
Realistic financial projections
That investors have an excellent chance to make money
A realistic and developed exit plan
Note: Read Chapters 4 and 18 of the course text, Successful Business Plan. Use the plan preparation worksheets on pages 58–61 and the sample executive summaries on pages 62–66 to help guide you; choose to write either a synopsis summary or a narrative summary and include highlights from each section of your business plan.
Combine all the sections stated below and revise your initial business plan draft, which you submitted in Week 8, based on feedback you have received.
Company description (Assignment 1)
Industry analysis and trends (Assignment 1)
Target market (Assignment 2)
Competition (Assignment 2)
Strategic position and risk assessment (Assignment 1)
Marketing plan and sales strategy (Assignment 2)
Operations plan (Assignment 3)
Technology plan (Assignment 3)
Management and organization plan (Assignment 3)
Ethics and social Responsibility plan (Assignment 3)
Financials (Assignment 3)
The financials and the management description must spark enough interest to convince a reader to continue. Enhance the two mentioned sections to engage the reader.
Format your assignment according to these formatting requirements:
Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
The paper must be typed, double-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcome associated with this assignment is:
Construct a business plan with an executive summary that justifies a clear concept, a management structure, a market need, competitive advantages, and financial projections.
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