It’s time to finalize your research and put together your final proposal. Below is the summary of what is required for the final proposal.
Project Part 4 is the final written analysis of your company’s strategic plan. Be sure to include:
Submit all of the previous project parts (attached).
Part 1 Introduction
Introduction and overview of your selected company along with an initial analysis of the growth opportunity
Country of Choice
Mode of Entry
Part 2 Cultural Exchange and Marketing Strategy
Distributions Methods: Product/Market, Pricing and Positioning
Part 3 Strategic Audit
Recommendations and Implementation Costs
In addition, create 10-15 slide PowerPoint presentation in which you describe in detail the key decisions you made in Project Parts 1, 2, and 3 and the reasons for those decisions. Include any additional items of your choice to support the proposal for expansion.
Submit your final written analysis of the company’s strategic plan for the expansion opportunity overseas. It should be eight to ten pages in length.
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