Capstone Project Final

 
It’s time to finalize your research and put together your final proposal. Below is the summary of what is required for the final proposal.
Project Part 4 is the final written analysis of your company’s strategic plan. Be sure to include:

Summary
Executive Summary

Submit all of the previous project parts (attached).
Required Sections:
Part 1 Introduction

Introduction and overview of your selected company along with an initial analysis of the growth opportunity
Country of Choice
Mode of Entry

Part 2 Cultural Exchange and Marketing Strategy

Cultural Differences
Distributions Methods: Product/Market, Pricing and Positioning

Part 3 Strategic Audit

Internal Environment
External Environment
Strengths
Problem Analysis
Recommendations and Implementation Costs

In addition, create 10-15 slide PowerPoint presentation in which you describe in detail the key decisions you made in Project Parts 1, 2, and 3 and the reasons for those decisions. Include any additional items of your choice to support the proposal for expansion.
Submission Requirements:
Submit your final written analysis of the company’s strategic plan for the expansion opportunity overseas. It should be eight to ten pages in length. 

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