There are several sources for this module’s case. Three to start with are:
Kahn, K. B., & Adams, M. E. (2000-2001). Sales forecasting as a knowledge management process. The Journal of Business Forecasting, Winter.
Herschel, R.T. (2005). Workshop on knowledge management and organizational memories.
Kobielus, J. (2010). Social business intelligence: the knowledge management connection. Insurance Networking News. http://www.insurancenetworking.com/news/insurance_technology_social_business_intelligence_Web_20_Forrester-25313-1.html
You should also be prepared to use material from the Background Readings or related other materials you find yourself (be sure to reference properly whatever specific sources you draw on).
When you’ve read through the articles, write a 4- to 5-page paper discussing this topic:
Distinguish the concept of “business intelligence” from “sales forecasting” or “knowledge management” or “market research” or, for that matter, “common sense in business.”
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