Unit III Assignment
Burger King, the national franchise, is banned from opening a restaurant within 20 miles of Mattoon, Illinois. So, there is not a Burger King there; no problem, right? Not so fast! In the late 1950s, Gene and Betty Hoots trademarked the iconic name. Well, they trademarked it in Illinois at least. When the national company decided to open a chain close by, the Hoots sued and won their case. However, the national chain was able to keep the name Burger King, but the Hoots were also able to keep the name in accordance with the stipulation that the national chain could not open a store within a 20-mile radius of the original store in Mattoon, Illinois.
Your assignment must be at least two pages in length and explain the methods for protecting intellectual property, the reasons why this decision was made, and the significance of this case in U.S. trademark law jurisprudence. Define the limitations of business ownership and protecting property. Include an introduction in your paper.
For this assignment, please find one article from the CSU Online Library that discusses intellectual property; elaborate on how the article relates to the Burger King case to support your answer. Identify the main issues with copyright and trademark in the article, and explain how these issues were either upheld or overturned.
Adhere to APA Style when creating citations and references for this assignment APA formatting, however, is not necessary.