Identification and size-up of the key issue in the case
Overall context of the case/issue
Company & competitive analyses
Context analysis (pertaining to the decision at hand)
Is there anything Airbnb could have done to avoid the “EJ” incident? How about its aftermath?
Airbnb and eBay are similar in that both companies run online marketplaces that match buyers with sellers. Should Airbnb’s reputation system mirror that of eBay’s? If not, how should it differ?
Decision and recommendation
What is your recommendation?
What should Airbnb do to further facilitate trust between renters and hosts?