Success Essays logo
  • Our services
    • Personal Statement Writing
    • Book Review Writing
    • Case Study Writing
    • Coursework Writing
    • Custom Essays
    • English 102 Essays
    • Dissertation Writing
    • Thesis Writing Service
    • Writing a Perfect Essay Outline
    • Quality Essays
    • MLA Formatted Papers
    • Frequently Asked Questions
    • Nutrition Essay Sample
    • History Essays and Dissertation
    • Write your Nursing paper like a pro
    • Term Paper Writing
  • Pricing
  • Our Guarantees
  • Why Us?
  • +1(405) 367-3535
  • Reviews ⭐⭐⭐⭐⭐
  • My account
  • Order now
Order Now
Uncategorized

configuring, communicating and delivering value

2 min read
Posted on 
November 29th, 2021
Home Uncategorized configuring, communicating and delivering value

I need some assistance with these assignment. configuring, communicating and delivering value Thank you in advance for the help! In other words we are going to deal with the whole marketing mix of the sporting goods footwear products. Thus now onwards we may be using the marketing concepts related to the product itself while as earlier the customer was under focus.

The value of a product or a service can be created by defining it. That is, what our product is and how it is going to satisfy the needs of customers. The value configuration phase includes three parts ─ product, brand and price of the product.

Don't use plagiarized sources. Get Your Custom Essay on
configuring, communicating and delivering value
Just from $10/Page
Order Essay

Defining our product is very essential in order to position it in the minds of customers. According to Know This.com, marketing starts with the product since it is what an organization has to offer its target market. Product in other words is the solution to the problems of the customer. These solutions include tangible or intangible (or both) product offerings marketed by an organization.

Another importance of the product in marketing is that it generates revenue for the company. It is the “thing” that companies sell in order to realize profits and satisfy stakeholders. There should be a well developed product strategy which is compatible with the target market to succeed in the long run.

Because of these two reasons, we must define our product. But our aim here is to create a value for our product offering. We have to take into consideration various factors which can help us create a value which will be later communicated and delivered to the customers. In other words before communicating the offering, it should be made worth communicating. First of all the product is to be categorized. According to Pride, William M. and Ferrell, O.C., 2005, there are two general categories of product ─ Consumer products and Business products.

As far as sporting goods market is considered it can be targeted with both consumer as well as business products.

Order an Essay Now & Get These Features For Free:

Turnitin Report

Formatting

Title Page

Citation

Outline

Place an Order
Share
Tweet
Share
Tweet
Calculate the price
Pages (275 words)
$0.00
Success Essays
Company
  • Home
  • Pricing
  • Why Us?
  • About Us
  • Contact Us
Legal
  • Our Guarantees
  • Money Back Guarantee
  • Revision Policy
  • Refund Policy
  • Privacy Policy
  • Terms and Conditions
How Our Service is Used:
Success Essays essays are NOT intended to be forwarded as finalized work as it is only strictly meant to be used for research and study purposes. Success Essays does not endorse or condone any type of plagiarism.
Subscribe
No Spam
  • Personal Statement Writing
  • Book Review Writing
  • Case Study Writing
  • Coursework Writing
  • Custom Essays
  • English 102 Essays
  • Dissertation Writing
  • Thesis Writing Service
  • Writing a Perfect Essay Outline
  • Quality Essays
  • MLA Formatted Papers
  • Frequently Asked Questions
  • Nutrition Essay Sample
  • History Essays and Dissertation
  • Write your Nursing paper like a pro
  • Term Paper Writing
© 2022 Success Essays. All rights reserved.
Success Essays will be listed as ‘Success Essays’ on your bank statement.