“Healthcare Marketing” Please respond to the following:
This relates to Assignment 2, Week 9.
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Discussion question #2
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- Discuss how Strategic Marketing fits into the overall Strategic Planning process of a health care organization.
- How can segmentation and targeting be used to develop a successful marketing plan for a health care organization?
You may read the article under “This Week in Business News” for some insight as to how data and marketing are tied together in the strategic planning process.