•APA citation and writing
Initial Post Instructions
Part 1: Research & Review
Search online to find a medical, health facility, or communal-health advertisement. Medical advertisements might include drugs (prescription or over the counter), treatments, or medical devices. You might also find an ad for a local health facility. Alternatively, you can find an ad promoting a communal health topic, like drunk-driving, homelessness, or properly buckling children in car seats. Ideally, you should work within your chosen topic for Week 3 and 4, but if you cannot find an ad about your topic, go with one that sparks your interest.
Part 2: Application
Dissect your chosen ad based on the 4 appeals from this week’s lesson: logos, pathos, ethos, and kairos.
• Attempt to find an example of each in your ad, and explain how each appeal tries to persuade the audience.
• If an appeal is missing, then discuss how its absence affects the ad’s overall persuasion.
• Finally, present your overall assessment of the ad’s effectivenes
Click on the following Writing Tip link to learn about citing graphics:
Link: Writing Tip
Follow-Up Post Instructions
Respond to at least two peers or one peer and the instructor. Address the following:
Note: If you see that someone has already received feedback from two peers, please choose to help a peer who has yet to obtain feedback.
This activity will be graded using the Discussion Grading Rubric. Please review the following link:
Course Outcomes (CO): 2
Due Date for Initial Post: By 11:59 p.m. MT on Wednesday
Due Date for Follow-Up Posts: By 11:59 p.m. MT on Sunday
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