Ford Motor Company is one of the major players in the global automobile industry. It is a U.S. based multinational company of Dearborn, Michigan. It has expanded in the six continents of the world that includes, North America, Europe, Asia Pacific, Latin America and Middle East Africa and in the Caribbean regions (Ford Motor Company-website. 2010). The company is operating in all the major countries of these continents “with about 198,000 employees and about 90 plants worldwide” (Ford Motor Company-Annual Report. 2009). Currently, it has a subsidiary called Ford Credit. This subsidiary concentrates on the financial services sector and primarily provides automobile loans to the Ford customers. Besides, it is also engaged in the issuance of commercial papers and debt instruments. The company holds four global brands of the automobiles: Ford, Volvo, Mercury and Lincoln. Earlier, it had two more automobile brands units named Jaguar Land Rover and Aston Martin that have been sold to Tata Motors and a joint venture company respectively.
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