Please read the following doc : AIRBNB: GOING FOR GOLD – TOKYO 2020 (2021) see attached *
The guidelines are describe as per below notes. Not need to be necessarily exact as per the guidelines, but need to complete the standard request. The summary paper should be no longer than 3 pages max. Please use MS word format (.doc).
- For (a) overview of major issues, describe the challenges/problems/issues outlined in the case. This section should be clear and succinct. You can make use of bullet points to describe the issues.
- For (b) applications of key themes, elaborate what you have learned from the assigned case by directly relating/connecting the case to concepts and themes described in the different chapters.
- For (c), your analysis should include your thoughts about the case in your own words. In this section, you should put down your own thoughts and opinions about the issues/challenges described in the case. However, your thoughts/opinions should be based on textbook concepts and arguments. In this section, you can also bring in outside information (such as the latest news, articles, references to any calculations, charts, diagrams or graphs*). Also, be sure to answer any questions that are assigned at the end of each case. You can also use these questions as a guide to develop the other sections of your case summary/write-up.
In the analysis section, you can also write about the company’s* internal strengths, weaknesses, and external threat and opportunities (SWOT).
*the company which is the focus of the case.
- For (d) recommendations, you need to provide the course of action that you think can be taken to address the issues/problems outlined in the case. Your recommendations need to be based on your analysis (section c) of the case.
- For (e) references, properly cite all the sources of information you have used throughout the case.
- For (f) appendix, include any calculations, charts, diagrams or graphs. The appendix should help to further support your analysis—not simply be “tacked on.” It should serve a purpose. All calculations and figures must be clearly labeled and referred to in the body text of the case.
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