Marketing techniques for apple and nike

To describe how marketing techniques are used to market products Apple. Apple Inc. Is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the pod media player, the phone smartened, and the pad tablet computer.
Apple uses the marketing technique of line extension and new brands a lot by using this keep improving their product for the best as it has had a good effect s the majority of the world population has an phone or pad and using the technique new brands they have used the technology they have to make new and better products. The marketing has helped understand customer trends by keeping up to date with the times and also setting trends for example apple would put something completely new into one of their products that no one could think of which then becomes iconic.
Apple keep ahead of the competition even though they never use commercial adverts, they’re the top phone company, apple stay ahead cause of the ideas they come up with apple ,has access to new component technology months or years before its rivals. This allows it to release ground-breaking products that are actually impossible to duplicate. Marketing has helped Apple communicate effectively with consumers because the original phone said it was 5 years ahead of the competition.

This means that all apple products are way more developed than any other phone company and this is what the consumers want something new every time. Nikkei. Is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of IIS$24. 1 billion in its fiscal year 2012 (ending May 31, 2012).
Nines Marketing techniques for apple and Nikkei By alveolar update themselves timely product differentiation, new branding and line extension. The marketing has helped understand customer trends that have different nationalities, genders, cultures, and ages. To enable this, Nikkei introduces its latest products through a marketing communication group that can strengthen the “positioning of, and key messages about, the Nikkei brand,” through different forms of visual aids and point-of-purchase advertising.
Nikkei keep ahead of the competition by appealing to the masses and always staying in time with what people seem to like for example running shoes are on a rise and appeal more to girls so Nikkei take that and try to appeal to them even more and lots of boys are into football boots so Nikkei focus on that at the moment as well. Marketing has helped Nikkei communicate effectively with consumers because Nikkei has always recruited top performance athletes from all over the world with strong personalities consistent with the brand values.
For instance, Michael Jordan started appearing in swoosh campaigns at the rise of his basketball career, in 1987, and so did Dennis Roadman and Charles Barley. High performance athletes have always been role models with extreme power over their audience (mainly teenagers and young people) often influencing them into buying products not otherwise thought of.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 15% with the discount code SUCCESS