Module 03

  
Module 3 – Background
PRODUCT INNOVATION
Video material
3 Lessons on Innovation We Can Learn from Jeff Bezos’ Success. Gala 2017. https://youtu.be/LqL3tyCQ1yY . Available at https://blog.hypeinnovation.com/3-lessons-on-innovation-from-jeff-bezos
Diffusion of Innovation Theory by Rare. Available at https://www.youtube.com/watch?v=9QnfWhtujPA
Steve Jobs announcing the first iPhone in 2007. https://youtu.be/wGoM_wVrwng
Required Reading
Im, S., Montoya, M., &Workman, J. (2012) Antecedents and Consequences of Creativity in Product Innovation Teams. Journal of Product Innovation and Management. 30(1) 170-185. Retrieved October 21, 2017, from https://pdfs.semanticscholar.org/bc15/2ff392741f467a39868d104ad13cdd79ea3c.pdf
Dohrmehl, L. (2017) Relive 10 years of amazing iPhone innovation. CultOfMac. Retrieved October 21, 2017, from https://www.cultofmac.com/461109/today-in-apple-history-celebrate-10-years-of-iphone-goodness/
Neilson, J. (2014) 10 Innovation Lessons From Steve Jobs And Apple: Story of the iPhone [And The Theory of Integrative Innovation]. The Innovative Manager. May 21. Retrieved October 21, 2017, from https://www.theinnovativemanager.com/innovation-lessons-steve-jobs-apple-story-iphone/
Optional Reading
Sarwar, M. and Soomro, T. (2013) Impact of smartphones on society. European Journal of Scientific Research. 98(2):216-226. Retrieved November 15, 2017, from
https://pdfs.semanticscholar.org/2c28/0b6a690442a97a571e09b2404e2d21720db4.pdf
Verstraete, G. (2015) Mapping the rise of the iPhone: Between phones and mobile media. NECSUS. European Journal of Media Studies. 3(1):21-41. Retrieved November 15, 2017, from http://www.ingentaconnect.com/contentone/aup/necsus/2014/00000003/00000001/art00003?crawler=true
Lee, E. and Yazdanifard, R. (2015) How the adaptation of evolving technology can cope with the ever changing demand of consumers? Journal of Research in Marketing. 4(2). Retrieved November 15, 2017, from http://jormonline.com/index.php/jorm/article/viewFile/116/45
Module 3 – Case
PRODUCT INNOVATION
Assignment Overview
In the case for this module, you will be investigating the development, marketing, and use of the iPhone as an example of product innovation. In the readings, you will find several descriptions of the overall product innovation process, as well as some of the history of the iPhone. You are encouraged to seek out other sources of information on this topic as well.
Case Assignment
Prepare a 5- to 7-page paper in accordance with the following Assignment Expectations on the topic: “What we can and can’t learn about product innovation from the experience of the iPhone”
In this paper, you should use the experiences of the iPhone as illustrations of your general points, but your focus should be on product innovation in general rather than on the iPhone alone. What about the iPhone experience has been typical of major new product innovations? What about this experience has been different from what might’ve been expected? What lessons can other product innovators learn by examining the iPhone experience? Are there any lessons that they might be tempted to learn from the iPhone that would be false and/or misleading? Please conclude with a couple of paragraphs summarizing the current general state of understanding of the product innovation process and how it can be potentially improved. 
Assignment Expectations
Length: The written component of this assignment should be 5-7 pages long (double-spaced) without counting the cover page and reference page.
Organization: Subheadings should be used to organize your paper according to the questions.
Grammar and Spelling: While no points are deducted for minor errors, assignments are expected to adhere to standard guidelines of grammar, spelling, punctuation, and sentence syntax. Points may be deducted if grammar and spelling impact clarity. We encourage you to use tools such as grammarly.com and proofread your paper before submission.
As you complete your assignment, make sure you do the following:
Answer the assignment questions directly.
Stay focused on the precise assignment questions. Do not go off on tangents or devote a lot of space to summarizing general background materials.
Use evidence from your readings to justify your conclusions.
Cite at least five credible resources.
Module 3 – SLP
PRODUCT INNOVATION
During Module 3, you will proceed to implement your source-gathering strategy by collecting or at least examining and recording the key sources that you will be citing in your literature review. It is expected that you may need to modify your strategy in some ways, if you are having difficulty obtaining the kind of information you seek. During this module, you want to assemble the bulk of the material you put into your literature review. You will also begin to develop paragraphs for the review as you read and review your sources and fit them into the proposed structure of your review.
As your SLP submission for this module, you are to prepare a short paper describing your success or lack thereof in obtaining materials that you need and your success or lack thereof in finding within the sources the support material you need for your draft (quotations, etc.) You need to include at least one sample paragraph from your literature review draft that you are assembling, in which you use sources for the purpose of reviewing literature. The aim of this part of the submission is to show that you can in fact construct a suitable literature review paragraph based around your sources.
You should also include any additional information about the progress of your project overall, including difficulties that you might be facing, changes that might need to be made in your draft, and any help that you might need from your instructor as you move toward a complete draft of the literature review.
SLP Assignment Expectations
Length: The written component of this assignment should be 3-4 pages long (double-spaced) without counting the cover page and reference page.
Organization: Subheadings should be used to organize your paper according to the questions.
Grammar and Spelling: While no points are deducted for minor errors, assignments are expected to adhere to standard guidelines of grammar, spelling, punctuation, and sentence syntax. Points may be deducted if grammar and spelling impact clarity. We encourage you to use tools such as grammarly.com and proofread your paper before submission.
As you complete your assignment, make sure you do the following:
Answer the assignment questions directly.
Stay focused on the precise assignment questions. Do not go off on tangents or devote a lot of space to summarizing general background materials.
Use evidence from your readings to justify your conclusions.
Cite at least five credible resources.
Discussion 3: 
My progress with reviewing the literature
How are you coming with finding the materials that you need for your review? Are you encountering any significant problems overall? How have you overcome any problems you met thus far?
What kind of assistance can you offer to your colleagues with the problems that they are presenting here? Any advice or specific suggestions for anybody?
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