Organizational Impact Paper University of Phoenix Cathy M.
Espy-Cook OI/361 Innovation, Design, and Creativity for a Competitive Advantage John Fleharty December 6, 2010 Organizational Impact Paper The impact that innovation has on an organization is significant. Defining what innovation, creativity, and design are to and organization and the impact it can have on an organization. When an organization looks at innovation the company should be looking for a new way to do something.To expect change in innovation cannot be avoided in this changing and competitive world of business, changes will always be necessary to stay competitive. The three organizations I have chosen are Southwest Airlines, IBM Corporation and Motorola Company let see how innovation impacts these organizations. In 1971 an airline company named Southwest Airlines was born. The company stated with very little money but had some fame.
Some of the advancement that made Southwest Airlines popular is their lower fares, the frequency of flight availability and on time arrivals, and an outstanding safety record.Southwest was always thinking innovation some years back southwest was thinking of the future and ways to keep their airlines in the forefront in the airlines industry the airlines purchased jet fuel at a lower price for future use, this was smart innovative and creative thinking on their behalf. “Tickets less travel, use of the internet, booking & tracking trips through the website are the other innovative policies that ease the business operation of the company” (Brainmass, 2008 pg. 1).Southwest Airlines has managed to be innovative on a couple of fronts the organization has developed a strategy to offer low fares and it has helped to streamline the operations. Another example is that Southwest uses only one type of airplane that is the Boeing 737s all the planes are indistinguishable with the flight instruments, “this saves time and money by simplifying training. Pilot, flight attendants, and mechanics only need to know procedures for a single model of Boeing 737” (Brainmass, 2008).
Furthermore, as the country has faced some rough economic times especially is the airlines industry Southwest has managed to remain at the top in sales, customer service, lower fares, and on time arrivals. Southwest has purchased newer aircraft and aviation technology to improve performance and reduce overhead cost. Motorola was born on September 25, 1928 by Brothers Paul and Joseph Galvin the original name of the company was Galvin manufacturing Corporation in Chicago, Illinois. Motorola has been committed to innovation in communicates and electronics for the past 82 years. Their impact has been enormous.The company has been a solid innovator in the area of mobile communications. Motorola innovative impact has led to untapped opportunities all over the world.
With the broad range of expertise in engineering and technology the company has certainly become and innovative leader. “So the company also takes the advantages of the new technology innovation in order to improve the efficiency and quality of the products. By utilizing the efficiency of the workforce, the company can posses the highest quality products and control over the 45% industry all over the world” (Brainmass, 2008, pg. ). In Motorola’s case the external factors are important in their innovative impact, their opportunities and threats can depend upon the external strategy that is in place. These factors can change in accordance with the change business environment, the competition and the various innovations that the company has in place. It is vital for Motorola make changes in their strategy plan and do it according to the changes that take place in the external environment.
IBM International Business Machines Corporation has been a leader in the computer technology industry since the 1950s.The innovative impact that IBM has had since the 1950s has been significant and creative. Their computer innovations cover hardware, operating systems, and various applications, (for example) in the 1960s IBM developed COBOL it was one of the first and most popular language until the 1980s. By 1981 IBM introduces the personal computer with the Intel 8088 processor, which is in use in the majority of personal computers today. IBM provides elite innovation services and products to its clients. ” IBM innovates with E&TS to hold a new innovation standard called Innovation Networks i. .
a new market ecosystem that allow firms to merge effortlessly. By tapping E&TS’ Innovation Network services, firms can reduce product development costs- Clients can save costs by leveraging IBM’s existing IP instead of designing from scratch” (Brainmass, 2008. ). This method helps to decrease the time-to-market and the methods and processes that E&TS uses such as six sigma and integrated product development helps the clients with his or her product development and reduces the snags and increases time-to-market. Gain on demand access to critical IP and specific engineering skills- Since, electronics and software are increasingly used in cars, planes and telecom equipment, OEMs need to make up for the lack of in-house expertise in chip design or embedded software development through IBM expertise” (Brainmass, 2008. ).References Sharma, A.
(April 7, 2008) Brainmass retrieved from online on December 5, 2010 http://www. brainmass. com/instant/? id=3b2fbc053645893ed528211454373ab1&action=view&posting_id=174980
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