Personal and Professional EthicsSPPs have an obligation to maintain an athlete’s confidentiality even when faced by media. In this assignment, you will learn to apply personal and professional ethics to situations where you are confronted by issues such as dual allegiances, media intrusion, and off-field interactions.For this assignment, first, read the following articles:O’Brien, M. (2000). The team doctor, ethics, and media: What are the do’s and don’ts? International SportMed Journal, 1(2), 1.Now, answer the following questions:How should SPPs deal with the media and others seeking information when the SPPs are working with high-profile individuals and teams?How do media relations change and/or stay the same when you are discussing yourself and your work as an SPP?How do the seven suggestions put forth by O’Brien (2000) apply to SPPs?Write a 200–400-word response in the Microsoft Word document format. Name the file SP6300_M5_A1_LastName_FirstInitial.doc and submit it to the appropriate Discussion Area by the due date assigned.Through the end of the module, comment on the posts of two of your peers. In your reviews, explain why you do or do not agree with the arguments in each posting, concerning the handling of the media. Be specific, and offer alternative suggestions or ideas to assist the clarity of each classmate. All written assignments and responses should follow APA rules for attributing sources.Assignment 1 Grading CriteriaMaximum PointsCritically analyzed and clearly described how SPPs should deal with the media and others seeking information when the SPPs are working with high-profile individuals and teams.8Explained clearly how media relations are affected when you are discussing yourself and your work as an SPP.8Critically analyzed and clearly explained how the seven suggestions put forth by O’Brien (2000) apply to SPPs.8Reviewed the posts of at least two peers and commented on their views.8Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation.4Total:36
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