You will prepare and submit a term paper on Advertising Strategy Evaluation and Development: Jeep Wrangler. Your paper should be a minimum of 1250 words in length. The latest model, the Wrangler JK made its debut at the North American Auto Show, and in the US market, it was first sold in 2007. From the beginning, it has been offered in two models. the long wheelbase and the short wheelbase with four and two doors respectively, as well as Rubicon, trim levels (Ackerson 25). Its biggest competitor in the US market is the Toyota FJ Cruiser due to its similar SUV qualities, especially its off-road capabilities.
The current Jeep Wrangler is a result of the 2007 model’s complete redesign that introduced four doors for the first time in the brand’s history. According to Ackerman (p. 43), its chassis was transformed to a JK platform and the car is now noticeably wider with an 86 mm wider track in comparison to earlier models. The factory available tires for this model are also larger at thirty-two inches, while the 4-door model possesses a wheelbase that is at least 510 mm longer at 2,950 mm, which enhances the seating room at its rear (Ackerson 44). After the production of the Jeep Wrangler was moved to the complex at Toledo, it gained a distinction from its predecessors through its grille angle. While earlier models had flat grilles that were even in comparison to the front Enders, the current Wrangler has an angled grille towards the top, which, from mid-way to the bottom, continues as a straight line. The effect of this remodeling has been a decrease in hood length and a concurrent increase in fender length (Ackerson 44).
SUVs are generally defined as off-road vehicles, although no single definition for this category of cars has been settled on. However, this category is considered as a light truck, which means that there is less regulation compared to passenger cars under the Clean Air Act and the Energy Policy and Conservation Act for the economy of fuel and emissions respectively (Henshaw 38). However, the Environmental Protection Agency now .considers SUVs as being under similar standards of tailpipe emissions to other cars. In the United States, therefore, the SUV is considered a truck together with minivans, delivery vans, and pick-ups.