You will prepare and submit a term paper on Impact of New Media on Public Relations. Your paper should be a minimum of 1750 words in length. Public relation scholarship is the aim of every student to intent to grow. Basically, public relation scholarship gives importance to socio cultural factors in the process.
Now the business world is all about globalization and trading across barriers among nations makes it a global activity. The businesses have to deal with a variety of public and cultural diversity is an important factor to be considered. Public relation has got much to do with socio and cultural factors. As a matter of sociological factors like hunger issues, poverty, pollution, population, and terrorism is part of intercultural communication organization or business has to confront. Here, public relations as a communication process needs to focus on ways to address social and cultural issues. “The ultimate aim of any public relations activities/programmers is for mutual understanding of the organization’s policies, programmers, and activities .”1So public relation scholarship.
Public relation is an important part of today‘s world as communication is a key to any business or organization. The basic concept of public relation means to maintain the right image of a company, organization, or individual in the eye of the public. This public can be anybody and it greatly depends on the nature of the business, or individual. They can be client, communities, voters, fans, or students. “Public relations practitioners will be responsible for either coordinating production, or actually producing this material, and the budgets and skills bases of public relations units may need to be reviewed to accommodate these new demands.” 2Public relation officer needs to create a good understanding of the media and the public. Releasing press releases, attending conferences, relapsing news letters are all part of public relations.
Today public relations officials have much more activity to perform rather than office work or releasing press materials. The parameters of public relations are changing with time. Combating bad media and the press is one of the difficult tasks of public relations. Sometimes public relations officials need to brainwash people to create a good image of themselves in the public and media. “Recently, the role of organizational public relations has expanded as evidenced in the blurring of the once precise boundaries between public relations, advertising, and marketing communication activities.
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