Trace a real or hypothetical new product through the steps in the new  product development process, including idea generation, concept  verification and testing, actual development, and test marketing.  

Discuss the establishment of “go/kill” points, meaning the criteria used  to determine whether to proceed with the new product idea or abandon it  at various stages in the process.

The idea generation stage should include potential sources of ideas  such as trend monitoring, serendipity, or customer focus groups. The  concept testing stage should include possible modifications based on  feedback from potential customers, such as asking customers how this new  product idea compares with present ways of the need the new product is  intended to satisfy.

The final paragraph (three or four sentences) of your initial post  should summarize the one or two key points that you are making in your  initial response.

Your posting should be about 1 page (400 to 500 words) in length. 100% original, no plagariasm. 

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