The introduction establishes the scope, context, and significance of the research topic by summarizing an understanding and background about the topic. State the purpose of the work in the form of the research problem.
Identify several sub-topics. For example: if the topic is Web Analytics, Web Mining, or Social Analytics, a few of the sub-topics might be Search Engines, Web Crawler, or Document Indexing. Discuss how your organization utilizes Web Analytics to help improve organizational communication and productivity.
Provide five (5) additional peer-review literature references. There will be a total of (8) references to submit this week.
Format and Page Count:
Submit 3 to 4 Word Document Pages (Not including title page)
A total of 6 to 8 pages to submit this week
15% of Total Grade
Research an area of Business Intelligence and Analytics of interest or is relevant in your industry. Areas can include topics identified in the textbook, such as:
Business Intelligence and Analytics
Foundations and Technologies for Decision Making
Business Reporting, Visual Analytics, and Business Performance Management
Web Analytics, Web Mining, and Social Analytics
Model-Based Decision Making
Automated Decision Systems and Expert Systems
Knowledge Management and Collaborative Systems
Big Data and Future Directions for Business
Business Analytics: Emerging Trends and Future Impacts
If your industry utilizes Business Intelligence, compare the concepts in the textbook to your industry. Consider this research paper a case study using real-world examples of BI Analytics. If your industry does not use BI or Analytics, research a case study and compare their practices to concepts discussed in the textbook. Support the research using peer-review literature that aligns with the identified topic.
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