Service oriented strategy of McDonald’s

Socio-cultural factors that could affect fast foods is the aversion to eating beef in countries such as India and different taste preferences of different cultures such as the preference for spicy foods in Korea. Wendy’s has to become sensitive to different culinary cultures and accommodate these in its innovative menu and service culture. Technological factors that affect fast foods are the popularity of online ordering and innovative kitchen equipment. Wendy’s has to consider these factors in developing its customer-driven strategy.
Legal factors affecting fast food companies include employee obligations under labor laws, consumer obligations under consumer protection and contract laws, and investor obligations under corporation law. By understanding and complying with all its legal obligations, Wendy’s can prevent costly litigation. Environmental factors, considered as a broad term, affecting the fast food industry include waste management, environmental protection, and community welfare.
Wendy’s has to continuously improve on its corporate social responsibility and community programs to enhance the value of its brands. V. Internal Audit: The internal audit identifies the factors within the company that affects its performance and requires consideration in strategy development.

1. Strengths and Weaknesses
Wendy’s has a number of strengths that supports its competitive position. One is a strong brand name encompassing healthy fast food as the distinguishing factor.
By embedding its mission statement in its brand communication, Wendy’s is able to consolidate its marketing activities and outcomes. Another is the ability to provide fresh and high quality food at low prices, which distinguishes the company from its competitors. However, Wendy’s also has weaknesses. One is its slightly higher cost structure relative to its competitors (Hoovers), particularly McDonalds, by focusing on healthy and fresh food ingredients and preparation practices that could affect price flexibility.
Another is the easy replication of its differentiation strategy, which means it has to continue augmenting its health fast food mission to ensure distinction.
2. Resources
Wendy’s has various assets for carrying out its activities. Its physical resources comprise store buildings placed in key locations, equipment for food storage and preparation, and its website at www. wendys. com as part of its technological resource. These physical resources support the current level of operations of Wendy’s. Expansion through the establishment of new stores would mean acquisition of physical resources.  Also Describe sources of internal and external finance for a selected business
The website is the encompassing resource because it covers all the stores by providing information on menu, nutritional value of food, store locations and contact numbers, and other information valuable to consumers. However, Wendy’s is yet to develop the transactional use of its website as an order site coordinated with its different stores. This comprises an area requiring development similar to McDonalds and Burger King. The human resources of Wendy’s make-up a valuable resource in supporting its service oriented strategy. Read about McDonalds Ansoff Matrix
The dynamic pace in the workplace provides employees with flexibility in schedule and opportunities for career development as motivation for performance. (Wendy’s International Inc.)
Wendy’s has to continue improving the work environment to shorten turnover rates compared to McDonalds and Burger King. The organizational resources of Wendy’s including its structure, strategic values, patents and trademarks support its brand equity. Wendy’s has to further augment brand equity through differentiation since McDonalds and Burger King as equally strong and popu

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 15% with the discount code SUCCESS