With the spread of COVID-19, global supply chains experienced a consumer led disruption. The shift in customer demand resulted in significant supply chain inefficiencies that affected industries, geographies, and political units in a multitude of ways.
The purpose of this essay is to explain the bullwhip effect and the effects that the supply chain experienced because of COVID-19.
Research a specific supply chain and review chapter 10 in order to write a 250-500 word essay on how the supply chain was affected during the COVID-19 pandemic. Address the following in your paper:
- Provide an explanation of the bullwhip effect in your own words.
- Describe how your selected supply chain was affected by the decisions of the various supply chain elements and insufficiencies.
- Explain how the shift in customer demand could have been eliminated or made better through proactive communication. Provide examples to support your rationale.