Strategic Management Paper

STARBUCKS (Competitors Krispy Kreme & Dunkin Donuts)

Paper must be APA style.

Explain rating as if the reader has no knowledge.

IntroductionofStarbucks(limittoamaximumofthreesingle-spacedpages).

Descriptionofthefirmanditsproducts

• Companyhistory(briefhistory,criticalevents,competitors,leadership),includingstrategic elementsofitshistory
• Visionandmissionstatement
• Assessmentofmissionand vision

Externalassessment

EFEandCPMwithstrategicimplications

• Analysisofcompetitiveposition,opportunities,andthreats (Competitors: Dunkin Donuts & Krispy Kreme)

Internalassessment

IFEwithstrategicimplications

• Financialratioanalysiswithkeyconclusionsandimplicationsforstrategicchoice
• Overallanalysisof internalcapabilitiesandimplicationsforyourstrategic decisions

CompleteanEFEandCPMforStarbucks(includinganalysisandconclusions)

CompleteanIFEandcalculatefinancialratios(includinganalysisandconclusions)

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Turnitin Report

Formatting

Title Page

Citation

Outline

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