Coca Cola Company is a multinational company based in America that deals with manufacture of soft drink and non alcoholic beverage. It started in 1886 and was invented by John Stith Pemberton and it’s headquarter is in Columbus Georgia (Henry, 2008).
Since this is a company that operates globally, it attaches so much value to its shareholders whom it depends so much for the success of the business. In the attempt of improving good working relations with the shareholders, in 2004 it decided to put good measures in place that will enable the company to maximize the profitability and the growth in favor of the shareholders. They decided to formulate a strategy that would enable them achieve this goals in the shortest time possible. The best strategy they came up with was inventing new ways of innovating and designing their products so that they could able to offer to their consumers more quality goods. Besides, they agreed on appropriate ways of developing the new businesses and better channels of distribution.
One of the benefits they were looking forward to gain after the implementation of the strategy is a close relation between the shareholders and the company that will provide the organization with a perfect opportunity to scale to new levels of success. They will lead to a more customers’ satisfaction therefore improving the reputation of the company and increase the number of customers (Robinson, 2010). They will be able to outdo their competitors who were posing a threat to them every single moment. This strategy was important, it called for the entire organization to have collective effort so that they could be able to take the shortest time possible in achieving this goal.
During the execution of this strategy the company management decided to employ the concept of the 7s model. They arrive to this idea after much consultation from experts who have good experiences in this area. The following is the 7s as was used;
The strategy entailed the design and innovation of products so that they could be able to satisfy their customers in a better way and in the process ensure shareholders feel valuable. For them to be effective in implementing this strategy they decided to do a thorough and comprehensive research so that they can be able to grasp the needs of the shareholders which they were looking forward to the company meet them (Zyman, 2012). a committee was establish that was mandated with the responsibility of managing the progress of this strategy and reporting any important occurrence to the management. A time plan was stipulated by the management within which the strategy was supposed to have been completed.
For this strategy to work it required a strong network of different individual to work closely so that they could be able to meet the objectives. Since it was decided that it would be accomplished through the collective efforts of the entire organization, the rule and regulation that were to be observed were set by the committee that was established. The finance department was meant to fund all the activities regarding the implementation of this strategy while the research team was expected to on the ground and get views from the customer and other shareholder regarding their expectation of the from the company. The research team would them sit down and analyze the outcome and then report the findings to the committee. The committee will then report to the board of directors who will finally report to the CEO office. This was a simple structure composed of different personnel with different task to accomplish. There were some little challenges of coordination, cooperation and control mechanism which could not interfere with the progress.
This entailed mainly the process system where the magnitude of the task to be performed was analyzed and broken into small tasks to be carried out every day. Every individual from the departments that were involved was assigned with a task to carry out daily till the time the whole tasks was to be accomplished. The process was to be investigated every week to find out whether the system was running according to plan and every time a fault was established it was dealt and where necessary a change was initiated.
From time immemorial, the culture of coke has always been- emphasizing oneness, looking forward and driven, one company, one passion, one team. Any task that is done by the whole company is always done in unity and solidarity. Everyone is supposed to be accountable to each other in accomplishing a task. In implementation of this strategy, the working in unity was highly emphasis by the management. In this regard they were able to achieve their goals within the stipulated time.
Members of staffs are treated with a lot of dignity in the coca cola company, they are involved in every plan the company decides to undertake. They were included in the implementation of this strategy and made an effective contribution in the planning. They were given some motivation that encouraged in performing the tasks that were delegated to them. Besides they were promised some financial rewards after accomplishment of the task.
Since design and innovations requires skills, the management decided to train some people in the bid to equip them with the right skill and techniques that will enable them design the right products for every target customers. This was done effectively and after the training the company had competence and well able increase the level of satisfaction of all its customers. It came up with new products and increased the quality of the existing products
As the world largest beverage company, coca cola was seeking to improve on its commitments on the shared values. That is building of sustainable communities and supports an active health living to all the customers and shareholders. Besides this company is focused on the initiatives that helps in reducing the environmental pollution as well supporting the active health living to all the employees so that they can have a conducive work environment .
Coca cola company was successful in the execution of their strategy through the 7s model. Its products are of high quality compared to most of the company that manufactures similar goods (Henry, 2008). This strategy enabled the company to come up with more improved ways of designing and innovating the products for more customers’ satisfactions. As a result, there is a good relationship between the company and the shareholders since their needs are well met. They feel more valued and important members of the company. In this regard the company has been able to outdo most of the competitors and now it’s one of the best global companies
Henry, K. (2008). ‘History of bottling’. The coca cola company. Georgia: New Georgia Encyclopedia.
Robinson, W. (2010). Effective Strategy Execution. New York: Harvard University Press.
Zyman, S. (2012). The End of Marketing as We Know It. Ohio: Cambridge University Press.
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