Hi, need to submit a 2750 words paper on the topic The Knights of Columbus Marketing.
The Knights of Columbus is an international organization that provides different kinds of services to its members. It was established in February 1882 by a group of men who were Roman Catholics. The headquarters are based in New York City. The organization consists of assets that are worth over $1.3 billion and insurance cover of over $65 billion dollars. The company has over 1200 employees and a revenue turnover of over $1.2 billion. The services provided are insurance and financial services that are aimed at supporting the families that are affected by the death of their loved ones (Plant 2000). The organization has over 1.7 million members and over 13000 councils in countries such as the Philippines, Canada, Mexico, Guam the Bahamas, Virgin Islands, Cuba, the Poland Dominican Republic amongst other states (Bayse2008). The main purpose of its existence is that of instilling practical catholic discipline on its members so that they can understand the norms and beliefs of the religion.
Knights of Columbus also promote catholic education and charity to its members so that they can learn how to carry out their activities in the future. The core values of this organization are charitable work, Catholicism and acts of volunteering. For example in the year 2003, over $130 million efforts were contributed and over $ 60 million hours were contributed to the church and other projects. They promote intellectual and social integration to its members through the provision of education, charitable work, social welfare and relief in both the war and the public domain.
With time Knights of Columbus was able to venture into the insurance industry whereby they were to offer financial compensation to its members in case a financial loss occurred. According to Anderson, the main mission of the Company is to protect the interests of catholic families with life insurance. A service refers to the work done by people on behalf of their customers so that they can derive some benefit from it. The management of the organization issues insurance policies to its customers in form of thousands of dollars who are of ages 18 to 60 years so that they can benefit from the services provided to them within the stipulated period of time. .