Tesco Fail in Japan

Management Decision Case : Tests Serves Up Japanese Expansion Given the highly competitive nature of the Japanese retail food market and failure of global leaders Wall-Mart and Careful to successfully penetrate the Japanese market, do you believe Deco’s decision to open Tests Express is a good idea? Why or why not? Not a good idea. Why? Cultural differences between the I-J market and the Japanese market for groceries. Japanese doesn’t want change (even Walter and Careful failed).
So, it s difficult to penetrate into Japanese market Tests needs volume (to make profit) due to the operation cost. Japanese only wants their local product (since there is already 40000 convenience store in Japan) Quality & Standard. The reason of Walter n Careful failure was the quality since Japanese is willing to pay for higher-quality food that is convenient. Come with express first but no capability since their model works with bigger supermarket (risky) Japan, the world’s third-biggest grocery market remains a difficult country to make money from as International retailers
How would you describe the retail strategy for Tests Express as it expands in Japan? Unique mix of convenience store and supermarket featuring higher-quality fresh food, ready-made meals, and certain supermarket items found in its larger, traditional Tests Supermarket. Convenience store offering quality, ready-made food and limited supermarket items (not currently served by traditional Japanese convenience stores such as 7- eleven, Lawson, Circle-K Skunks, or the larger more traditional grocery stores such as Neon and Aide) Focuses on the delivery of fresh ready-made foods.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 15% with the discount code SUCCESS