Case Analysis Presentation PPT & Report .
You will have to prepare for the term paper and presentations. You should analyze the given case (The Volkswagen Emissions Scandal) . The cases will be given on a FCFS basis.
- Report : More than 3,500 words
- Presentation: 12~17 slides
The presentation should includes an overview, strategic issues, their importance, and your plan to solve the issues.
General Outline for Presentation
The Strategic Management Process
1. Strategic Profile and Case Analysis Purpose
- To present the critical facts from the case that have affected the focal firm’s historical strategic direction and performance
- To show how the critical facts lead to a particular focus for your analysis
- To state important assumptions about case facts on which your analysis are based
2. Situation Analysis (1)
A. General environmental analysis
- To evaluate trends in the 7 segments
- To predict the segment to have the most significant influence on your focal firm over the 3-5 years
- To explain your reasoning for your predictions
B. Industry analysis
- To evaluate the power of the five forces
- To determine the attractiveness of an industry
C. Competitor analysis
- To gather information about competitors
- To analyze each of the primary competitors
– strategy, strategic intent, mission, capabilities, core competencies, and competitive response file.
D. Internal analysis
- To assess strengths and weaknesses through a value chain analysis
- To analyze the functional activities
3. Identification of Environmental Opportunities and Treats and Firm Strengths and Weakness (SWOT Analysis)
- To analyze strengths and weakness and opportunities and threats
- To determine how to position the firm
4. Strategy Formulation
- To develop 3 to 4 alternative strategies
- To demonstrate the feasibility of each alternative
- To demonstrate how each alternative takes advantage of the opportunity or avoid against the threat
- To evaluate the set to choose the best one
5. Strategic Alternative Implementation
- To evaluate all critical implement issues
- To consider if the organizational structural change, leadership change, or new control are needed
- To present the reason to support your choice for implementation
- To check if your implement actions are really good
6. Process Issues
- To keep logical consistency
- To keep thoroughness and clarity
- To be feasible and practicable
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Formatting
Title Page
Citation
Outline
