I will pay for the following article What is Marketing Research. The work is to be 9 pages with three to five sources, with in-text citations and a reference page. Organizations have their specific requirements in terms of the type(s) as well as volumes of information, and therefore the objectives of market research vary from one organization to another. Information garnered through market research is generally utilized to formulate marketing strategies and hence, the market researcher has to be highly cautious about the quality of data that they gather. Based on this premise, the current research has tried to probe into the strategic context of market research from the viewpoint of an Australian health care organization. Evaluation of problems pertaining to decision making by management, and to market research. techniques for the collection as well as analysis of primary and secondary research data. and skills required by market researchers have also been incorporated in this report. Finally, the concluding remarks have been provided with the aim of summarising the knowledge that has been gained through this research.
Marketing research has been defined by Philip Kotler (n.d.) as “the systematic design, collecting, analysis, and reporting of data and findings relevant to a specific situation facing the company” (Blankenship, Breen & Dutka, 1998, “What is Marketing Research?”). However, the definition provided by the American Marketing Association (AMA) says that this particular domain “links the consumer, customer, and public to the marketer through information – information used to identify and define marketing opportunities and problems. generate, refine, and evaluate marketing actions. monitor marketing performance. and improve understandings of marketing as a process”. furthermore, AMA has also asserted that “marketing research specifies the information required to address these issues. designs the method for collecting information. manages and implements the data collection process. analyses the .results. and communicates the findings and their implications”. .
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