In order to dissect the needs of the target audience, market analysis in for of research shall be initiated and carried out continuously with the sole purpose of ensuring that the messages communicated to prospective lawyers are affected and are not a waste of money. To ensure generalization and the reaching out to as many target audience as possible the plan shall be laid out in such as way as to consider all the geographical zones in the country. In a bid to understand better CSSO’s environment, competitor analysis, was carried out. these include private law firms which are very good at attracting the best lawyers in the country, and the foreign law firms such as those in the US have been identified due to the fact that they offer very competitive salaries and therefore most law graduates head directly to there.
The committee overseeing the IMP shall therefore be meeting bi-weekly to brainstorm and keep track of the program as well as sprucing it up In order to ensure effectiveness there shall be an initial assessment on messages to the prospective audience in order to ensure that the messages are meeting their purpose. The marketing plan will be tailored to be an ongoing scheme but not a one-use strategy. Since the projected kick-off for the program is January 2007, the budget shall factor in any chances of cost variation.
In a recent staff meeting chaired by the CEO, it was noted that ‘the organization was facing an imminent danger of collapsing if it can not attract and retain the best lawyers in the country did not shock many. In fact, the situation has been clearly pointed out and brought forth in most of the staff meetings in recent years. The organization’s IMP is set to change the trends in favor of a more vibrant public law office. Therefore the IMP serves as the link between the future performance of the public law office and the present, it shall further aim at .resonating the organizations endeavor to tell all and sundry on the relevance of the institution as well as why it is the employer of choice to potential recruits including new graduates, those working in other areas as well as other government agencies but are not satisfied. and therefore. wish to switch to a promising employer.