Simultaneously, it is evident that the employment of women and the minority in the media industry experiences little progress despite the country’s efforts in engaging minorities and women in various fields due to affirmative action. Undeniably, there is a persistent lack of women and minority representation in the management of media houses and broadcast companies, which consequently narrows the economic and professional opportunities in one of the most influential industries in the country.
The issue does not only occur in management. However, watching prime time news in the media depicts minorities in a bad light. For example, the scenes that the media subjects their viewers to involve Latinos invading the borders of this nation while the black community in America is .painted as criminals with handcuffs on them following incidents of crime and consequent arrest by law enforcement agencies. Indeed, this depiction of minorities paints a gloomy picture of the country’s media.
On the other hand, women also face widespread underrepresentation on prime time news. In line with this, a study held by the 4th Estate during the 2012 presidential poll in America observed that there were seven times as many quotes from men than from women in the country’s main TV news programs newspapers. To make matters worse, the country’s media focused more on men than on women even in instances whereby the news focused on issues related to women. Consequently, this is an indication that there is the presence of widespread exclusion of women and minorities in the country’s media, which leads to the stories of these vital groups remaining largely untold.
Research studies indicate the effectiveness of news coverage in impacting public opinions based on various approaches such as agenda-setting and framing (Avery and Peffley 134). In line with this, setting an agenda determines the issues that media and broadcasting houses discuss in order to influence public opinion. On the other hand, framing involves the communication of content by a media or broadcasting house to the public.