Consequently, the planning process involves the management consideration of what the campaign is all about. Therefore, the general format for this discussion is campaign description, planning and analysis, media comparison, and the principle ethics in social media.Campaign DescriptionThe aim of the campaign on journalism, mass media, and communication is aimed at the determination of the role of social media in playing the responsibility in the success of the research projects (Konsti-Laakso, Pihkala, and Kraus, 2012).
The campaign in the determination of the success involves brainstorming on the importance and the relevant topics that can be used in carrying out the research. The campaign also involves the consideration of the planning that is done to the campaigns and the management during the campaign to bring out the meeting the desired objectives of the campaign. The research campaigns that are always carried out by social media involves the achievement of the goals that mainly include those of increasing the market for business and enhancement of services.
Campaign planning and analysisPlanning of research campaignIn the planning of the research campaign, there are several considerations that are made by social media. In the planning, a previous campaign on the issue is considered. In the previous ones, there can be a review of the approaches that the social media used in carrying out the campaign and the outcomes that were got from the campaign can be used to improve on the campaign.In planning, the linking activities that exist are also necessary.
The social media in the planning will link the existing activities and this will enable the utilization of the available time and also the targeted audience will be reached through the linking of the activities. The consideration of the activities that go around in social media is also important in the planning of activities that they will use in achieving the objectives of the campaign. The market strategies and the campaigns of the competitors that are done on the same objective should be identified such that the campaigns are detailed and give an added advantage to the social media in the campaigns.