Hello, I am looking for someone to write an article on Tesla Companys Business Strategy in the United Arab Emirates. It needs to be at least 2250 words. The current business environment is characterized by stiffening competition levels. Hooley, Piercy, and Nicoulaud (2011) contend that business environments have experienced new global competitors who are entering the market due to falling trade barriers and costs of transactions through globalization. Despite this, Tesla Company dominates most of the electric car markets in the United States. Competitive pressure has made Tesla focus on the dimensions of total quality management in terms of product quality, portfolios, pricing and global success to outdo automotive producers of Germany, Japan, and Korea. The Japanese competitors include Nissan, Honda, and Toyota, which are more fuel-efficient and comparatively affordable cars that were preferred especially during oil crises periods. Germany’s Daimler and BMW are classic and produced for high-end consumers. Regardless of the cutthroat competition, Tesla Company maintains its competitive advantage through customer-focused technology, outstanding fuel economy, and excellent management styles. The United Arab Emirates is one of the vast growing markets that Tesla Company can consider in its globalization endeavors.
Tesla Motors Inc. was incorporated on July 1, 2003 (Hamilton, 2011). The company designs develop, manufactures, and sells electric automobiles and powertrain components. Tesla concentrates on commercial production of federally-compliant electric vehicles such as the Tesla Roadster and Tesla Model S. Additionally, the company designs, develops and manufactures lithium-ion battery packs, gearboxes, and electric motor vehicles. Tesla is credited for having provided services and components for the development of electric powertrain to companies such as Daimler AG for its Art Fortwo and A-class electric vehicles (Hamilton, 2011). The company carries out its activities from the electric powertrain facility in Palo Alto, Tesla factory in California.